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Interview With The Money Multiplier, Brent Kesler
My guest has an interesting topic that I read about. I didn’t have a chance to sit in and listen to his presentation, but I was curious about that. It piqued my interest. I have a little bit of a financial planning background as some of you know. His name is Brent Kesler. He’s a fellow Floridian. He is up the road quite a little bit from where I am here in Florida. He has a company called The Money Multiplier. In fact, you can go to his website, TheMoneyMultiplier.com and see more about this. He’s got a rather unique concept that he has perfected. His background, I’ll let him go into a little bit more with you and how he came upon that. I think it will flow a lot better. Brent, thank you very much for being on.
Kevin, thanks for having me. I appreciate it. I’m looking forward to sharing.
I know a little bit about the background here because I’ve read your bio. Coming from you, it will be a little better into what made you tap into this concept here that has some impressive talking points to it. Why don’t you go ahead and start off with us there?
I’m a chiropractor. I no longer practice chiropractic anymore. I own five clinics in the Kansas City area. I sold all of those and I haven’t practiced since about 2009 or so. I sold my last clinic. My wife and I became empty nesters and we moved down to Florida. This is where I was raised. I was raised on Southwest Florida over in the Cape Coral, Fort Myers area. This concept that I’m going to share with you is called the Infinite Banking Concept. It’s going to talk about as far as how to become your own banker. There’s a guy named R. Nelson Nash. He’s from Alabama. He wrote this book called Becoming Your Own Banker.
I was at a chiropractic conference back in 2006 and I saw this information. I took a look at it and I thought, “That looks good if I could do that with my money,” but it looks too good to be true. I didn’t pay much attention to it. I left that conference and I went back to another chiropractic conference. There were about ten or twelve of my colleagues that were there at that conference. They started coming up and started talking about this banking concept. They were paying off their debt, building their wealth. They were keeping control of all of their dollars. They weren’t having to work any harder or take any additional risks. They were building their wealth through this vehicle.
I thought to myself, “There has to be something to this. There’s no way, ten or twelve of my closest colleagues are lying to me.” Maybe a couple of them, but not ten or twelve. It’s this concept that I learned and it was back in February of 2008. I was in debt to a total of $984,711. That’s what I owed the third party creditors. I took that concept and I put it into place. I was able to pay that debt off in three years and three months, a total of 39 months. I never had to change my cashflow. I didn’t work any harder. I didn’t take any additional risk or lose control of my money. All I did was add one step and everything that I was doing with my money. It totally changed my financial life.
Before you tell us that step, for my audience, which is predominantly real estate and real estate note investors, we’re talking about something here that anybody can apply. It doesn’t matter what you’re income source was. Yours was chiropractic at the time. Ours are note investors and real estate investors. This is a step that you think everybody can take. You mentioned some debts, but there are other debts, automobile debts and things like that that people also pay down the same way. Is it a financial or business structure this goes along with or both?After you put the money into the bank, that money becomes a liability for the bank because they owe you interest. Click To Tweet
It goes along with both because the thing I do is I teach people how to build wealth through their own debts and expenses that they already have. The thing is that you might have some people say, “I don’t have any debt.” That’s not true because how comfortable is it there where you live in Florida in the middle of the summer without air conditioning? It’s not comfortable at all. The thing you didn’t do is to take this concept and apply it to expenses. As far as the thing that we do with our money, we take our money and all we do is exchange it for products and services. For example, if you buy a car, the thing that you’re going to do is take your money and you’re going to give it to the car dealer and the car dealer is going to give you the car.
He’s got the money, you have the car. Everybody walks away home happy. The way that I buy a car is I’m going to give him the money to buy the car the same way that you are. I’m going to get a car. He’s got the money, but now I have a system to get 100% of that money back. Basically, what I’m doing is I’m recycling and I’m recapturing all of those dollars that are going out to other people. Not only do I have the car, but I’ve got a system to get all the money back. That can work like for a car. It can work with a boat. It can work with a house. It could work with several houses. It can work with products or services.
For example, people that are in real estate, the thing is sometimes they remodel or they go in and they fix up a house. There are expenses associated with that. How about if you could get all the money back for all of the expenses that you’re paying on that house? Not just the house but all the expenses. The concept is basically driven and the product that we use to build our wealth is a whole life insurance policy in a mutual company that pays dividends. I know what you’re thinking. You’re thinking, “What does a whole life insurance policy have anything to do with building my wealth? Why would we ever want to use a whole life insurance policy to build our wealth?” The answer is because this is what the wealthy do.
The number one purchasers of whole life insurance in the world are conventional banks. Conventional banks own more in whole life insurance than all of their land and their buildings combined. The way you can check that out is to google something called BOLI. It stands for Bank-Owned Life Insurance. You will see the hundreds of pages that come up about how much life insurance conventional banks own. All we’re going to do is mimic exactly what the wealthy do because I didn’t invent this concept. The guy that I told you that wrote that book Becoming Your Own Banker, R. Nelson Nash, he didn’t invent it. It’s been around for over 200 years. Our tax codes have only been here since 1913. There’s so much that we can do with this vehicle that you cannot do with any other vehicle on the planet.
You and I were brought up that life insurances protect in the case of somebody passing and taken away for the survivors. You’ve only got life insurance to replace income. Typically, you would get the term insurance and you get to live to pay another premium. If you pass away, you leave money to the family. I love what you are saying because I’ve even got into investing in trust and things like that, which a lot of people are unaware of. This is how people buy it, through a land trust and through this, you have privacy and there are all these other things. I love learning concepts here that expand upon what you’ve been taught and trained perhaps incorrectly. This vehicle you’re talking about, as far as I understand it so far is you’re not buying this type of policy for insurance. That’s just a byproduct of it. You’re using it for expense management and recuperation system. It’s a financial tool versus something for the survivor.
It’s all about the cash value of the policy. I never talk about death benefit. We’re not buying this policy because of the death benefit. It does have a death benefit associated with it, but that’s not why we’re buying it. We’re buying it for the cash value. I know the way we’ve been programmed to think of whole life insurance is that it’s not a good thing. The policy has to be designed specifically because most life insurance policies with cash value that you’ve ever heard of, there’s no cash value in year one. There is none or very little in year two and not much more in year three. In the policy that I designed, you have an immediate cash value. My definition of immediate cash value is within 30 days. You’re going to start borrowing the money within 30 days and you’re going to use that for the debts and the expenses that you’re paying anyway.
When you say borrow money, you’re borrowing your own money?
Essentially you are. The thing you’re doing is putting your policy up for collateral. You’re borrowing from the general fund of the insurance company. All your money is compounding and growing even though you’re using it. Every time I go and use my policy and I borrow from my policy, every time I do that, I’m never touching my principal. The principal balance is still inside of the policy. It’s growing at a guaranteed tax-free growth rate of 4% or better. I say 4% or better because there are dividends. I can’t promise you the company is going to pay a dividend this year, next year or twenty years ago from now, but all the companies I use have been paying dividends for over 100 consecutive years. It’s a good chance that the companies are going to continue to pay dividends. Even if they don’t, the guaranteed growth in the policy is 4% tax-free.
Is this a specialty type of policy? Do you have to go through specific companies or do you have to instruct them on what to do? Can you share a little bit more on that?
It has to be designed specifically for cash value in the policy because there are two parts of the premium. There are a base premium and a paid-up additions rider premium on the policy. I won’t get into the nuts and bolts of that. On my website that you mentioned, which is called www.TheMoneyMultiplier.com, if you scroll to the bottom of my website and there’s an area down there called Member Area. If you click on Member Area and you enter the password, all lowercase, bankwithbrent, I have a full hour and a half presentation on how this concept works. It’s also broken down into ten sections as well.
Just to go back to what I said, banks are the number one purchasers of whole life insurance in the world. Why do they buy so much life insurance? Is it because they’re stupid or they know something the rest of us don’t know? They know something the rest of us don’t know. Conventional banks have more than quadrupled their portfolio since the year 2012 with the amount of whole life insurance that they buy. They’re not buying terms. They’re not buying an index universal life. They’re not buying variable. They’re buying whole life insurance in a mutual company that pays dividends. It’s permanent insurance. To give you some background a little bit about who uses this vehicle, if go look up and see how Walt Disney was able to fund Disneyworld and get that project started. How did he get his money? Go look at JCPenney, how did JCPenney get his money? Look at Ray Kroc with McDonald’s. Where did that money come from?
JC Woolworth with the old Woolworths’ stores, where did that money come from? Pampered Chef before Warren Buffett bought Pampered Chef? I know it’s not normal thinking. This is not normal conventional thinking about money. This is not what your parents and grandparents taught you about money. This is outside of the box. It’s unconventional thinking. The thing I would challenge your audience to do is to go out there on YouTube and watch this video. It’s called The Backward Brain Bicycle. The guy that’s going to come up, his name is Destin. He has an Alabama hat on. He talks about the backward bicycle. It’s all about programming your mind. The thing is we are so used to doing conventional modalities with our money, 401(k)s, IRA’s and retirement plans. This is outside of the box thinking. The thing that we want to do is use our money. Conventional thinking, here’s what they want you to do. They want your good dollars now and they want to pay you back with weaker dollars in the future. All I’m going to do is change that around a little bit. I’m going to use my good dollars now and I’m going to pay them back with weaker dollars in the future.
It’s one of the concepts that attracted me to look into what you were doing and how you are helping people do this. I know you do live events. You also have your website there. One of the concepts that we have in the note business is we’re constantly telling people to start to think like a bank. We get over some of those similar concepts where most real estate investors, they’d been trained and taught about location. They always think in their own backyard. As note investors, we go to where the deals are. We think differently on a bank because we don’t own the property. We own the paper and that’s another thing people often go, “I don’t own a property, but I have paper behind it.” I understand that concept of getting out of what you’ve been normally taught to thinking now in terms of you’ve got to shift your thought process here a little bit. You’re running a parallel there where in my mind you are thinking like the bank does and pushing that system out. Did I interpret that correctly?
As a matter of fact, in my presentation, I talk about how the banks make money. Here’s what happened. When you have money that comes into you, it doesn’t matter how you make your money, the thing you do with that money is you take it and you put it in into the Conventional Bank of Florida. The thing we’re going to assume is that bank is going to pay you 4% interest on your money when you put it in there. I know they’re not. You found a good bank that’s going to pay you 4% interest. The thing that you do is after you put the money into the bank, that money becomes a liability for the bank because they owe you interest. How do they turn that into an asset? They have to loan it out. That’s what banks do. They’re in the business to make loans. A loan to a bank is an asset. Whenever we think of a loan, we think of it as a debt, payment, an expense or a liability. We have to start thinking exactly like the bank thinks.Mimic and imitate what the wealthy does. Click To Tweet
That makes more sense to me and it should to my audience as well to speak in that language because we do train that to get into that mindset. Can you share with us maybe some simple example of somebody that might stand out in your mind that took this concept being brand new to them and what they were able to accomplish?
I’ll take my own example. I can go over lots of different examples. I was $984,711 in debt. That’s what I owed the third party creditors. I was able to put this concept in place. All I did was add one step in everything I was doing in my life. I added one step and that was I bought a whole life insurance policy. I used it to start paying off and paying down the debt. I paid off that debt in 39 months, three years and three months. I didn’t work any harder, change my cashflow, take any additional risks or lose control. I added one additional step. Now, I’m in total control of my financial life. This is not an investment. All your audiences out there, I’m not saying do this instead of what they’re doing. I’m not saying to put your money in policy instead of a note, instead of a property deal or that. This is in addition to. This is a process of what we’re going to do with our money in order to do the notes or do the houses or buy the cars or go on vacation because every liability that now comes across us, we’re now going to turn that into an asset.
If you ever heard of a guy named Robert Kiyosaki. He’s famous for the book, Rich Dad Poor Dad but he wrote a book called Second Chance. This concept that I teach, he talks about in that book. There’s another guy named Tony Robbins. He wrote the book called Money Master the Game. This stuff that I teach is in Tony Robins’ book, I can’t remember if it’s in Chapter 5.2 or 5.4 but that’s where it’s at. This concept has been around for 200 plus years. All we’re going to do again is mimic and imitate what the wealthy do. I’ve got a question for you about money because probably a lot of the people out there that are reading, they’re putting money in a 401(k), an IRA or a qualified plan. The reason they’re doing that is a couple of things. They want to save and have more money for the future. They’re probably doing it because their colleagues and their friends are doing it. Their parents and grandparents told them to do it. Here’s a question, Kevin. Are there any guarantees at all with your 401(k)?
No, you’re at the risk of whatever investments you’re in.
There is one guarantee. It’s guaranteed to never go below zero. How exciting would that be if that happened? Wouldn’t that suck? Who’s controlling that money, you or somebody else?
It’s somebody else.
How old do you have to be in order for you to get that money out? How old do you have to be to get it out without paying the penalty? The tax is always going there on your money no matter when you get it out. How old do you have to be? It’s 59 and a half. You take somebody say age 40. They’ve been putting money into this thing for ten years. They’ve got another twenty years to go. That’s 30 years that they’re giving up control of their money with no guarantees. There are a couple of questions. Is a dollar worth more now or in the future?
If you ever forget that, think about how many candy bars you could buy twenty years ago for a dollar? How many can you buy now? Question number two, are taxes going to go up or go down?
More likely up.
They’re going to go up. The history is it has been going up for the last 80 plus years. The taxes are going up now. The last question is, let’s say you have a choice and you could pay tax on the small amount of the seed or the big amount of the harvest, which one do you want to pay tax on? It’s a small amount. All those answers I totally agree with. All three of those answers you’re violating by putting your money in a 401(k), IRA or a qualified plan. What you’re doing is you’re giving up good dollars now to get paid with weaker dollars in the future. You’re compounding the tax because the tax is always going to be there. When you do go get the money, you’re going to pay it at a higher rate and not the lower rate. I’m trying to get you to think about what people are doing in their conventional way of thinking about money. I want to go one step deeper. All money is a means of exchange. Would you agree with that?
That’s all it is. We exchange food for money, money for food, car for money, house for money. That’s all it is. It’s a means of exchange for products and services. That means that money equals food. I gave you the example of the guy putting money in a 401(k) or an IRA or qualified plan. He’s been doing it for ten years. He’s 40 years old. He’s got another twenty to do it. That’s 30 years. You told me money equals bread. Let’s say we leave here now, we go to the store and we buy a loaf of bread. If we buy a loaf of bread, are you going to wait 10, 20 or 30 years to eat that bread? How about if we buy a car or house? Are you going to wait 10, 20 or 30 years? Absolutely not. Why are you doing that with your money? People do things with money they would never buy with things that money buy. You would never buy a loaf of bread and put it in the freezer and wait 30 years to eat it, but you’ll put money in a qualified plan and hope to get some later.
Compound interest, that’s something your audience believes in. When I teach this all around the country, I do live events, maybe a hundred live events a year. A question I always ask the audience is, “Do you believe in compound interest?” They say “I believe in compound interests.” Let’s talk about compound interest. The only way compound interest works are that your product or your money has to sit still. For example, if I have a $20 bill. If I want that $20 bill to earn compound interest, I have to take it down. I have to give it to the bank teller and now that money is in the bank and it’s going to compound.All that money is, is a means of exchange. Click To Tweet
If I go back in and get that money, say in a week, a month or a year, it’s no longer compounding, is it? The dollars have to sit still in order to compound. Motion is a natural law of God. Everything is in motion. I’m out here in my office and I see the airplanes because I live a fly-in community. My office sits right here on a taxiway. I’ve got airplanes going back and forth. The cars are moving. The birds are flying. The grass is growing. The lawnmower, people who are riding bicycles and walking dogs. Everything in life is about motion. Would you ever want to eat fish out of a stagnant pond, but compounding we’ve been told is good.
I want you to name me one business in the world that uses compounding or compound interest. Here’s what most people say. They say banks. Banks use compound interest. No. Let’s think about that. They pay you compound interest and they charge you compound interest, but they don’t use it themselves. Here’s an example. If I took that $20 bill, I highlighted it in yellow and put my initials on it and gave it to the bank teller, does that bank teller take my $20 bill to the back room and is there a little box there and they put it there? No.
If I go back and I want to get that same $20 bill back in a month, are they going to give me the same one? No. In an hour, no. In fifteen minutes, no. Why aren’t they going to give me the same bill back? It’s because they’re keeping it in motion. How much money does a car dealer make if cars aren’t moving off the lot? How much money does somebody that’s investing in real estate or notes make if nobody is buying any real estate or doing investing? Zero. How much money does a grocery store make if groceries aren’t moving off the shelf? Zero. Not one business in the world uses compounding interest. Isn’t it a little bit strange that all the major institutions that promote it such as banks, Wall Streets, mutual funds and insurance companies, they all tell us to park our money with them and leave it sit still, but they don’t do it themselves?
If it was so good to let your money compound, why aren’t they doing it? The last thing I’ll say about your retirement plan is I want you to tell me every single thing you know about your qualified and retirement plan. Don’t tell me. I’ll tell you what you know. Here’s what you know. You know one of two things. What you may know if it goes up or down based on the quarterly statement you get. You might know if it’s invested in a low, moderate or high-risk category. Other than that, you don’t know crap about your retirement plan. Who’s controlling it? Somebody else’s controlling that retirement plan. Also, how many people of retirement age have you met that are excited, elated, ecstatic and happy about how their retirement plan has performed for them?
That’s a small percentage.
I haven’t met many. Now I don’t know if there’s Costco over in your part of Florida or Sam’s. I have him over here too. I don’t know this for a fact. When you walk into a Walmart or a Costco or a Sam’s a lot of the time, they’re checking your membership card and a lot of times it’s a person of retirement age that’s in those positions. A lot of times those people are at retirement age. I’ve never done this before, but I’d challenge the audience to go do this. How many people are in those jobs at retirement age working there because they want to be working there or because they have to do it for survival because their retirement plan did not perform as expected? I don’t know.
I see a lot of parallels in what we already talked about in the note business because we tell people all the time, you act like a bank, which means you’re doing loans. Banks don’t sit on the money with the vault. It’s a very interesting concept on that. I know that people can get more information from you on your website. In fact, I’ve looked at your website, there’s a lot of good free information on there and several videos. If somebody wanted to work with you and put this into motion, what would be the best way to do that? Start with a website or how does that work?
That’s a way they can start. If they go to the website, which is www.TheMoneyMultiplier.com and if they want to watch the presentation, scroll to the bottom of the homepage where it says Member Area and enter that password bankwithbrent. They can also email me at Brent@TheMoneyMultiplier.com. I’ll even give you my cell number. I’m a big texter. You can call me and text me. My cell number is (785) 248-9637. I’ll go over with them how this concept works and how it would work for their specific financial situation.
I work with clients all around the country. I have clients in every state of the country. Out of the clients that have been with me a year or longer, 91% of them come back and start additional policies because they see the power of how we work with them, how efficient we work with them. They see how effective this vehicle is. Now the reason I tell you that is because if this concept was not working for people, there’s no way 91% are coming back for more. Also on the website, it has where I’m speaking. It’s constantly being updated. I’ll be in Clearwater, Florida speaking. I came back again from Dallas. I was in Sacramento, California. I’m all around the country. I’m speaking and everything I do is word of mouth and referrals.
You’ve given us a lot to think about. He’s given you the website. There’s a lot of free information there. Also, he gave you a book if you can read up on this and see again that this is something that people have been utilizing for a long time, a couple of hundred years. I do believe that wealthy individuals and institutions do think a little bit differently. That could add to the bottom line for everybody on that. I hope you enjoyed that. I know I did. It definitely gives you something to look into. Brent, I appreciate you being on.
Kevin, I appreciate you having me. If I can do anything to serve you and your audience more, please call, text or email me. I appreciate the time.
We’ll do that. Thanks for reading.
- Becoming Your Own Banker
- Member Area – The Money Multiplier
- The Backward Brain Bicycle – YouTube Video
- Rich Dad Poor Dad
- Second Chance
- Money Master the Game
About Brent Kesler
I was a Chiropractor and Chiropractic coach for over 14 years in what seems like a previous life at this point. After implementing The Money Multiplier (TMM) Method, I was able to pay off $984,711 in 3rd party debt in 39 months. I became so passionate about how powerful this concept was, I began to share it with others. It was when my previous mentor told me that I had successfully referred over forty new clients into the system, that I took his’s advice and started the journey to becoming a licensed producer. My main goal in making this move was simply to help more people understand how to manage and grow their wealth.
For the last 5 plus years, I have been lecturing to thousands of people around the country on the dynamics of the TMM Method and helping individuals to break the bonds of financial slavery and taking control of their own financial life. I have a passionate belief that whether you make $10/hour or $10,000/hour you should know and have this powerful information and keep control of your own money.
My primary residence is in Port Orange, FL which I share with my wife Terri. I enjoy any activity that has to do with the warm weather, the beach, and being on the water. My leisure enjoyments come from spending the summer in Lake of the Ozarks. I am a pilot and enjoy flying to meet clients and teach seminars around the country. Flying is my favorite activity and teaching people to create massive wealth for their family taking a VERY CLOSE SECOND.
I am available seven days/week to meet you in person in your town, conduct a private webinar with you, or teach a Live Money Multiplier Seminar to you, your friends, family, and colleagues at the location of your choice. I can be reached by direct call, text or email and am excited to teach you how to start taking control of your own financial life and educate on how money really works. You can start creating your family’s legacy today. I believe that after spending ninety minutes with me, you will look at money drastically different than you ever have before.